What is Micropigmentation?

Semi-permanent makeup or PMU (Permanent makeup)

Hazel Diamond is known as "the eyebrow architect," creatively designing cosmetically enhanced embroidery for the face and body. Explore our website for more information and learn more about our treatments.

Is semi-permanent makeup really permanent?
In short, yes and no. Micropigmentation, also known as semi-permanent makeup (SPMU) and permanent makeup (PMU), is an art form of cosmetic tattooing. It's designed to look and heal like makeup and lasts between 2 - 5 years. However, the initial elected colour will fade over time and indefinite particles of the pigment will always remain in the skin's epidermis. It is not the same art as body tattooing with ink, which is truly permanent.

Micropigmentation is the cosmetic term for long-lasting, professionally applied makeup. Using specialised pigments, it's usually applied to create digital, nano-embellished eyebrows with natural looking hair replications, or an ombré effect, sophisticated eyeliner and stunning lip colour enhancements.

Using a medical-grade digital device gives incredible results which can last anywhere from approximately 12 to 18 months and at times longer. It's perfect for brows, eyeliner and lip colour enhancements. The ability to use various types of specialised needles with the digital device means that delicate techniques can be applied, and hygienic, realistic makeup results can be created.

You can visit our FAQ page for further information and to learn more on how to prepare for your future appointment click here. Please note: all our new clients will need to book in for a consultation.

Semi Permanent Makeup

Hair Simulated Brow

Over plucking, injury, medical conditions such as alopecia, medical treatments such as chemotherapy and the aging process can all impact on eyebrow loss that affects both your appearance and quite often your confidence.

Semi Permanent Makeup

Realistic/Fluffy Brow

Hair simulation creates natural looking brows with ultra fine hair strokes using one or multiple colours. This technique can enhance the natural shape, give symmetry and add length to tails of the brows where they are missing.

Semi Permanent Makeup

Ombre / Powder Brow

This type of eyebrow tattooing gives a similar effect to that created with an eyebrow powder, infusing colour to create the perfect brow shape giving a soft definition beneath the natural hair growth.

Semi Permanent Makeup

Combo Brow

Combination eyebrows is a mixture of hair stroke and shading in between to give you that texturised, yet natural look. This is one of Hazel's signature brow techniques before combo brows was discovered in 2021.

Semi Permanent Makeup

Henna Brow

The Henna Brow experience shapes and tints the brow hair and skin more effectively than regular tinting and sets to a powder like matte finish that may last several weeks.

The extra step in hygiene and care - the best products

Good hygiene and equipment are very important, and we operate a strict policy regarding our suppliers. All our materials and products are provided by the best manufacturers and adhere to all UK safety laws.

All our suppliers are regulated sources and the pigments we use are REACH compliant. REACH stands for the Registration, Evaluation, Authorisation and Restriction of Chemicals. Its goal is to give a high level of protection from chemicals to health and the environment.

All products we use are to the best of our knowledge, legal and industry compliant to REACH. Hazel Diamond Ltd. will not be held liable should our suppliers cease to be compliant or change their ingredients or formulations without our knowledge. However, we reserve the right to change our products in these circumstances at short notice to maintain our own high standards and REACH compliance. In these instances, we will always let you know of any changes before your treatment commences.

You can find out more about REACH guidelines at the HSE's website HERE

What Our Clients Think

I am really happy with my eyebrows. Through the consultation, Hazel asked about my preferences and she got the shape and shading exactly what I wanted. I felt relaxed during the whole procedure and I would definitely recommend. She was also very responsive to the initial communication and follow up messages in a highly professional manner.

Beata Fejesova

Hazel displayed such professionalism and precision when performing my eyebrow procedure. She listened attentively to what I wanted to achieve and was meticulous in her technique. My over-plucked 90s eyebrows have been fully restored, thanks to Hazel. I highly recommend this talented lady for your semi-permanent makeup needs.

Catherine Matson

Having tried semi-permanent make up elsewhere before I was very happy with the immediate results but disappointed with how long it lasted. I decided to give it another try and this time chose Hazel after reading the reviews on line. I am so happy that I did, my experience was completely different. Hazel was extremely friendly and spent a lot of time discussing the treatment with me. She not only did a fantastic job but listened intently to the result I wanted to achieve and made sure I was 100% happy when I left. This time with Hazel the results have been fantastic, I hardly ever wear makeup now on a day to day basis and feel extremely confident. What I like the most is that whilst I feel more glamorous, Hazel has still managed to achieve a natural look.

Natalie Basiratpour

About a year ago, I decided to get my eyebrows done after spending a long time thinking about it and doing much research so it wasn't anything spontaneous. Looking around I come across Hazel and the work that she does. Being impressed with the work she had done previously I knew that this would be the right path for me to follow to get the procedure I'd be thinking about for so long done. When I contacted Hazel, she was very prompt and responsive with the contact she held with me being very informative and making sure to accommodate my wants with her expertise. After the procedure, I was ecstatic, the job that Hazel done I would not go to or recommend else not to mention all the compliments I have received to this day. Don't waste your precious time and money, nobody can beat the quality of service and customer satisfaction that Hazel has to provide.

Tsering lhamo

I came to Hazel for correction of my semi permanent eyebrows that were done poorly elsewhere a year previous to my visit. My eyebrows were uneven and had an awful orange/pink colour to them. I have very little natural eyebrow hair and this is why I initially decided on having semi permanent makeup. Hazel completely transformed my eyebrows. She managed to correct not only the shape but the colour pigment too. (Believe me this was not an easy job!) The procedure is slightly painful however Hazel is very calming and applies numbing cream throughout to make it more comfortable. She draws the shape on before proceeding and explains every step of the process. I would without doubt recommend Hazel to anyone interested in this procedure and after my initial bad experience would recommend paying slightly more for someone extremely experienced like Hazel to ensure an amazing end result. Thank you Hazel for transforming my eyebrows !

Hayley Lambeth

The Protocol Steps

1. Consultation

First a comprehensive consultation via telephone or in person. Book in today, as our waiting list can be 4 - 6 weeks! The contact form is here.

2. Allergy Test

Second is a mandatory patch test, skin tone & colour analysis to ensure you're not allergic to the pigment. A deposit is then required to secure your booking.

3. Procedure

Consultation forms will be given for full written consent before any administration starts. The design of your desired shape, colour and your main objectives are agreed with you before we proceed.

4. Aftercare

After your initial treatment, you will be invited back for a recommended retouch session and review your results. All customers are required to follow the strict aftercare given, please read & follow steps here.

Hazel Diamond's - Diamond Couture Face Mapping Packages

Triple Face Mapping Package

Book in for our Diamond Couture, triple Face Mapping Package and upgrade your Brows, Eyeliner and Lips to receive our exclusive 30% discount on the total package for all first sessions booked together. View our pricelist for more info, T&C apply.

Double Face Mapping Package

Book in for our Diamond Couture double Face Mapping Package and upgrade your Brows and Eyeliner to receive our exclusive 15% discount on the total package for all first sessions booked together. View our pricelist for more packages, T&C apply.

Aesthetics Team

Should you require further aesthetic treatments, we can recommend doctors and nurses who are medically qualified to the highest standard to help those interested in applying additional touches to complement your semipermanent makeup; contact us to inquire. View our pricelist, T&C apply.

Semi Permanent Makeup

Before Your Initial Procedure

Before we can begin your treatment, all new customers are required to have a consultation appointment, either by telephone or in person. We will sometimes ask for photos to be sent to us privately to assess your requested area please see our privacy policy for how we treat your data. For those who we feel would benefit from our treatments, we would follow up with emails, a patch test and the deposit to secure your appointment.

Semi Permanent Makeup

After Your Initial Procedure

After your initial treatment at one of our clinics, you will be invited back to have a recommended retouch session and review your results. All clients of Hazel Diamond Ltd will be invited back to the clinic for their 6-12 weeks top up session or to return annually. Our regular clients are given a loyalty discount for annual and additional appointments. To achieve the best results, further follow up sessions may be required before your treatment is deemed complete. Please visit our terms and conditions page for further details.